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Custom Design
A distinctive visual direction built around your brand, your audience, and the impression you need to make.
03 / WebsitesCustom website design and Shopify developmentA website that
Custom website design and Shopify developmentA website that
earns its first impression.
Customers judge your business by your website before they ever call. We design it from scratch around your business and your buyers, make it fast and easy to find on Google, and build it to turn visitors into enquiries.
- Custom design from scratch
- Content & page strategy
- Headless CMS & e-commerce
- Performance & search foundations
Selected studiesWebsites,
Websites,
shown in detail.
Custom-designed, fast, and meticulously built websites for brands that want their online presence to match the quality of their work.
What we offerEvery page
Every page
earns its place.
No templates. Every page is planned around what your visitors need to see before they are ready to get in touch.
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Content Strategy
Page structure and messaging planned around your buyers’ questions, so every section has a job to do.
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Editable Content
A content management setup your team can use confidently, without risking the design.
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Built For Speed
Modern engineering, optimised media, and careful loading behaviour on every device.
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Search Foundations
Semantic structure, metadata, and technical SEO fundamentals in place from launch day.
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Connected Journeys
Forms, booking, analytics, and CRM connected so every enquiry arrives with context.
Why choose usWebsites with
Websites with
purpose and polish.
What you can expect when you work with us, whichever discipline you need.
Designed from a blank page
Your website is created for your brand, not adapted from a theme that thousands of others also use.
Engineered, not assembled
Hand-built components and a clean codebase mean the site stays fast and flexible as it grows.
Launch is not the finish line
You receive a practical handover, with ongoing care available when you want it.
Reason 1 of 3: Designed from a blank page
EngagementsShaped around
Shaped around
your goals.
Every project is scoped individually, so there’s no price list. These are the usual ways we work. Your written proposal confirms exactly what’s included, the timeline and the price before anything starts.
Launch
A focused, custom-designed site for brands that need a strong presence quickly.
What’s included
- Custom visual direction
- Core page set
- Responsive build
- Search & analytics setup
Elevate
A complete brand website with deeper content strategy, richer interactions, and editable content.
What’s included
- Content & page strategy
- Extended page set
- CMS integration
- Motion & interaction design
Let’s talk
For complex, multi-audience, or commerce websites with integrations and custom functionality.
What’s included
- Dedicated discovery phase
- Custom functionality
- E-commerce & integrations
- Ongoing partnership
How we workA clear process.
A clear process.
No surprises.
Every engagement follows the same three stages, so you always know what is happening, what we need from you, and what comes next.
Discovery & Scope
A free 30-minute call about your goals, then a short discovery to define what’s needed. You get a written proposal with scope, timeline and price before you commit to anything.
Design & Build
We design first, agree the direction with you, then build in milestones. You review working progress, not just status updates.
Launch & Handover
We test thoroughly, launch carefully and stay on hand for 30 days after launch. Then you run it yourself, or we look after it on a monthly retainer.
FAQs
Questions about websites
Do you use templates or page builders?
No. Every website is designed from scratch for the brand and built in code, which makes it faster and more distinctive than a template. For online stores we build on Shopify, so you get its payments, inventory and checkout with a design that’s entirely yours.
Should my website be custom-built, WordPress, Webflow or Shopify?
It depends on the job. If you sell products, Shopify is usually right, and our Magnolia Blooms store runs on it. For a service business that wants a fast, distinctive site that wins enquiries, we design and build it custom. We recommend the platform in the consultation and explain why.
How long does it take to build a website?
Fast. When you send your content and details up front and stay responsive, we deliver a fully built website, with its domain set up, in around 48 hours. Larger sites, online stores and complex integrations take longer and are scheduled in your proposal.
Who owns the website, domain and hosting?
You do, outright. On payment you receive full rights to the website, including its design and code, and the domain and hosting are yours. If we manage them for you on a retainer, ownership doesn’t change.
Will we be able to update the website ourselves?
Yes. We agree what your team needs to edit and set up content management that lets you update pages, services and images safely, without touching code.
Do you write the content?
Yes. We write the initial copy for your website, based on what we learn about your business and your buyers. On a retainer we also keep optimising it over time.
Will a redesign hurt our Google rankings?
Not if it’s done properly. We map every existing page to its new address with permanent redirects, keep the content that already ranks and check indexing after launch. A brief dip while Google re-crawls is normal; a lasting drop usually means broken redirects, which is exactly what we prevent.
Is SEO included, and will the site show up in Google and AI assistants?
Every site we build is search-ready: fast pages, clean structure, metadata, structured data and a sitemap, so Google and AI assistants like ChatGPT can understand and recommend it. Ongoing SEO campaigns aren’t a standard service, though we can discuss them for the right project.
Can you redesign our existing website?
Yes. We review your current content, performance and what already works, then agree what to keep, improve and replace.
Can you build an online store?
Yes, on Shopify. Magnolia Blooms, a boutique florist in Bendigo, sells fresh and preserved flowers and gifts online through a storefront we designed and built, with weddings and workshops given their own place.
Still have a question? Ask us directly. We’re happy to talk it through.
Start your projectHave something
Have something
worth building?
Book a free 30-minute call and leave with a clear next step. Prefer to write first? Send a short brief and we’ll reply with questions and times to talk.
Book a free call
Free 30-minute call · No obligationOr send a brief and we’ll reply by email
Prefer to write? hello@orryvelle.com
Could the headline sit a line higher on mobile?
Resolved in next build